A stairlift grants independence but permanently announces to every visitor that the homeowner cannot climb stairs. The device is marketed and badged entirely as a hospitality amenity for guests, with a brass plaque reading 'Guest Stairlift.'

Single mothers need to meditate but can't step away from their kids. Calm's solution: a secure soft enclosure that contains toddlers while mothers access the peace they're selling.

Garden robots belong to everyone. Husqvarna proposes a mower that travels between neighbours' gardens through a specially designed cat-flap in the fence — shared autonomous unstoppable.

After 150 years of making crumpets Warburtons finally releases the holes.

Everyone knows the true final form of a Peloton bike is an expensive clothes rack that nobody rides. Peloton proposes a stationary bike with a built-in-weight sensor on the handlebars that tracks how long clothes have been hanging there and escalates guilt notifications until you actually ride it.

Lost Mary built its fame on a vape that was banned for being too disposable, and now wants to be a permanent lifestyle brand. A velvet-lined, engravable display case sold as a christening or wedding gift, designed to permanently enshrine one spent Lost Mary BM6000 as a family heirloom to be passed down through generations.

We Buy Any Car's entire brand promise is that they'll take your motor in absolutely any condition, no matter how wrecked — that's the whole pitch. So they've started dispatching valuation vans directly to live breakdown and crash scenes, arriving before the recovery truck to make you a cash offer while your car is still smoking on the hard shoulder.

Dog tracking GPS units run out of energy when your hound has gone AWOL and you need it most. A propeller mounted on a hat fitted for a canine cranium converts wind power as they run, keeping the GPS unit powered whilst they're in the move.

Red Bull has promised that it "gives you wings" for over three decades without anyone actually testing that claim. Red Bull proposes a vending machine installed at cliff edges, rooftops, and bridges that dispenses a wingsuit alongside your can, no licence or training required.

Rolex has always said you never truly own a Rolex, you merely look after it for the next generation. Rolex proposes a smartwatch that reads your heart rate and vitals to calculate your actuarial life expectancy, displaying a live countdown on the dial until the watch passes to your children.

People hated the new Puma. We'd take the hot air from critics on social to inflate and float one over the city.

Without a place in the mobile market. A battery maker proposes a downloadable app that will charge your phone.

Our glue is secure and newly sustainable. We'll create a variant designed for eco warriors to help them stick themselves to things — properly.

Slow drinkers ruin everything. A pint pump system connects glasses to keep co-drinkers level.

Rewilding changed how we think about the natural world. Cravendale proposes a living breathing kitchen framework — cultivated growing and genuinely outdoors.

You've been tested for alcohol for years. But anger panic and extreme stress may be just as dangerous.

You can't stop them eating what they want. So we'll create nutrition labels telling you exactly what socks sneakers pants and other horrible things are doing to them.

Dandruff makes black unacceptable. Head & Shoulders proposes a detachable white fabric collar worn over your outfit — an actual wearable solution.

Nicks and cuts happen most on the mornings that matter — job interviews, first dates, funerals — because nervous hands shake. Gillette proposes a razor with a pulse sensor in the handle that keeps the blade retracted until your heart rate drops to a safe, steady level.

Tinder already lets users verify their photos are real, but height remains the one stat nobody can prove and everyone lies about. Tinder proposes a mail-order brass doorframe plate and ink stamp, so users can self-administer an official height certification directly onto their profile photo.

Every parent knows that stepping on a LEGO brick barefoot produces a scream more effective than any alarm system on the market. LEGO proposes a modular brick-tile carpet, installed beneath windows and back doors, sold as a certified home security upgrade.

Airbnb's entire trust system depends on guests leaving honest reviews, but most people skip it the second they're back home. Airbnb proposes a smart lock that won't unlock the front door for your next booking until you've submitted a star rating and written review of your previous stay.

Google Maps has spent over a decade quietly logging every address you've ever lived at, visited, or lingered outside. Google Maps proposes a "Sentimental Route" toggle that automatically detours your daily commute past former homes, ex-partners' houses, and childhood schools, regardless of the added time or your consent.